Selection of PPC specialist

A contextual advertising specialist is a person who sets up and manages campaigns in advertising systems. Such personnel are needed by both large companies and small businesses.

PPC (Pay Per Click) is a type of online advertising that involves pay-per-click. Accordingly, the employee is responsible for the effectiveness of the campaign and the return on investment. Therefore, it is important for them to have the skills of a marketer, to be able to analyze the target audience, to attract the maximum number of customers with a minimum budget.

You can find a PPC manager on your own. However, in this case, you will most likely face difficulties. The market trends are such that many experienced professionals have moved to managerial positions, while others make inflated salary demands. Many applicants only pretend to be experts, although they are not.

Professional recruiters of the Global Staff agency will help you to "recognize" a specialist who will bring new users to the site and do everything to achieve the desired result. We will find a Junior, Middle, Senior employee for you.

Basic requirements for the position

A qualified contextual specialist knows how to:

• run ads in Google Ads;
• choose the right keywords for search engine optimization;
• develop strategies for advertising campaigns;
• find minus phrases, thereby reducing unnecessary and attracting only targeted traffic;
• create attractive headlines, ads with illustrations;
• analyze the results of work, work on increasing conversion;
• analyze the target audience and competitors;
• set up remarketing.

No special education is required, it is enough to get certified by Google and constantly engage in personal development.

Where to find a contextual advertising manager

You can search for a PPC specialist among your friends, on social networks, or on special Telegram channels.

Another option is to contact Global Staff. Our professionals will select candidates for the position of a Google Advertising specialist, conduct an interview in our office in Kyiv (or online for candidates from other cities of Ukraine), bring them for a trial period, and provide a one-time replacement in case of an unsuccessful choice.

To order the service, contact us by e-mail, phone, or leave a request in the online form.