Selection of copywriters

It is impossible to imagine online marketing and website promotion without high-quality content created by copywriters. The labor and freelance market has a lot of people who write texts, and their level and specialization are completely different. There are generalists who are ready to deal with any topic, and there are those who focus on one or more areas (medicine, law, fashion). Prices also vary radically: one text can cost from a couple of dozen hryvnias to several hundred dollars. How to find a good copywriter for adequate money?

To do this, you need to decide on the type of texts, the topic, and take into account the specifics of the business. Global Staff recruitment agency will help you find a universal or specialized performer for full-time work or just one project. We will select the best candidates from any city of Ukraine (Kyiv, Lviv, Odesa, Kharkiv).

Types of copywriters and requirements for the profession

Copywriting is conditionally divided into 3 types.

Image copywriting. A rather expensive niche aimed at forming a specific opinion about a company, brand, or person among the target audience, involving writing PR and expert articles and interviews. In this case, copywriters thoroughly study the object, usually working together with marketers.
Selling. This type of copywriting involves writing texts for landing pages, multi-page resources, flyers, commercial offers, and ads. A specialist needs to take special courses, learn the basics of marketing, and be able to analyze competitors and the target audience.
SEO (search engine optimization texts). This is a relatively simple and inexpensive type of copywriting that, however, requires knowledge of the basics of SEO optimization, the principles of search engines, and skills in working with Google queries.

Separate categories of business copywriting: storytelling, LSI, longreads, texts for social networks.

Sources for finding copywriters

If you need simple SEO-optimized texts, you can find a copywriter on a text exchange or freelance website. Vacancies and resumes of full-time specialists are posted on job sites.

However, if you want to increase the efficiency of your website and post high-quality expert content, look for highly specialized specialists. Global Staff recruiters will be happy to help you find candidates.

To find out more information, order a service, send us an e-mail, call us or send an online application.