Selection of a targeting specialist

Targeted advertising is a type of advertisement that is displayed on social networks, search engines, and advertising systems. In this case, the impressions are addressed exclusively to target groups that are segmented by age, gender, and geography.

A targeting specialist who sets up such ads is a demanded and well-paid profession, just like a sales manager. Finding such a specialist and evaluating his or her skills is very problematic for an employer who does not understand targeting. The services of a professional are not cheap, and there are often queues for them months in advance. On the other hand, there are also amateurs in the market who simply drain the advertising budget of customers.

How to find and select a qualified specialist? You can study a lot of information about the peculiarities of the profession on the Internet, or you can contact recruiters who specialize in recruiting employees for online professions. The staff of Global Staff will help you find a targeting specialist in a short time to hire a full-time employee or to work remotely. We will find a suitable candidate in any city of Ukraine.

Responsibilities of a targeting specialist

Specialist in targeted advertising:

• Launches advertising campaigns on Google and Facebook;
• sets up lead generation for a specific purpose;
• conducts A/B testing;
• monitors campaigns and makes adjustments;
• finds new sources of online traffic;
• creates textual and graphic content for advertisements;
• analyzes the results of campaigns, identifies their strengths and weaknesses.

What skills are essential for an online advertising specialist

1. Ability to analyze the target audience in detail.
2. Knowledge of Google Analytics.
3. Budget planning skills, taking into account the campaign and testing.
4. Work with a personal account, tools of different platforms.
5. Ability to analyze the quality of landing pages and websites.
6. Experience in setting up and running campaigns.

Special education is not required; it is enough to take paid or free courses.

Finding a targeting specialist and starting cooperation is not an easy step. You can simplify the task by contacting Global Staff. Experienced recruiters will select the best candidates and conduct an initial interview. To book a consultation with a specialist by phone or in person at our office in Kyiv, leave a request on the website or call any of the numbers listed.