Targeting specialist recruitment: in-house or remote

50% of one monthly salary · paid after the hire starts · 30-day replacement

GlobalStaff recruits targeting specialists for companies: experts in ads on social networks, search engines and advertising systems, in-house or remote, in any city of Ukraine. Before your interview we review the candidate's cases: campaign goal, budget, tests and result. The fee is 50% of one monthly salary of the person you hire, paid after the start, with a free replacement within 30 days.

Which targeting specialist fits your task

Targeted advertising is shown only to chosen groups of people: by age, gender and location. Your task decides whether you need a specialist who runs one platform personally or one with experience in several advertising systems and in preparing creatives.

Duties of a targeting specialist

• launches ad campaigns on Google and Facebook;
• sets up lead generation for a specific goal;
• runs A/B tests of ads and audiences;
• monitors campaigns and adjusts them along the way;
• finds new sources of online traffic;
• creates texts and graphics for ads;
• analyses the results: what worked and what is worth switching off.

How we recruit a targeting specialist

Where we look for a targeting specialist and how meetings work

We search our own candidate database across Ukraine, job sites, social networks, professional communities and referrals. Candidates from Kyiv meet us at our office at 77a Velyka Vasylkivska St; with candidates from other cities we talk online. You choose the work format: office, hybrid or remote.

How to tell a strong targeting specialist by the cases

Targeting specialists are in demand. An employer who knows little about targeting finds it hard to judge a candidate's skills, and the market also has people who simply drain the ad budget. A degree in the field is optional: specialists come after paid and free courses, so we judge by experience and numbers.

At the interview the recruiter asks the candidate to walk through 2–3 campaigns: the goal, the audience, the budget, what was tested and how it ended. We check the skills a targeting specialist cannot work without:

• detailed analysis of the target audience;
• Google Analytics;
• budget planning that covers both the campaign and the tests;
• work in ad accounts and with the tools of different platforms;
• assessing the quality of the landing page or website the ads lead to;
• personal experience of setting up and running campaigns.

What to send with a request for a targeting specialist

• the product and the audience: whom you sell to and in which regions;
• the platforms where ads run now or are planned, and the approximate monthly budget;
• the goal: leads, sales, subscriptions, brand awareness;
• who makes the creatives and the website or landing page;
• the work format (office, hybrid, remote), the city and the salary range.

Terms for employers

Frequently asked questions