Selection of content manager

A content manager is a specialist responsible for creating and filling a website or social media with useful information for the target audience, both textual and graphic. The work of content specialists is often associated with maintaining the smooth operation of the site, monitoring its relevance, regularly updating information, and managing freelancers and contractors.

The functions of a content manager vary significantly from company to company. Therefore, when hiring a specialist, you should clearly define their tasks and skill requirements. Global Staff employees will help you to correctly and clearly write the job description, select resumes of suitable candidates, and conduct the first interview. We are engaged in the search and selection of personnel in Kyiv and other cities of Ukraine.

Types of content managers

1. Copywriter. Such an employee creates and is responsible for textual content, knows SEO, selling, informational, and advertising texts.
2. SMM. This area of content management involves working with social media and creating a content plan. Unlike a classic SMM specialist, this profession does not require making settings in advertising accounts.
3. Content manager of an online store or website. The task of a specialist in this case is to fill the resource with news, useful materials, and blog. The goal is to attract and retain the attention of potential customers.
4. Designer, photographer. The tasks of the contractor are reduced to searching and processing, filling the resource with photos and graphic images.

In some large companies, content specialists manage online projects, supervise the work of designers, copywriters, SMM and SEO specialists, and are responsible for developing and maintaining the website concept.

Key skills and knowledge of a content manager

1. The ability to write, edit texts or distinguish good text from bad.
2. Knowledge of SEO, SMM, e-mail marketing, HTML.
3. Work with graphic editors, CMS and analytics tools.
4. Knowledge of the basics of marketing.

A content manager is a person who knows how to work with large amounts of information, has a good memory, is easy to learn and master new topics.

Online project owners have different requirements for content specialists. If you would like to order a search and selection service from Global Staff, please fill out an application on the website. You can discuss the details of cooperation with the agency manager.