Selection of SMM specialist

The profession of an SMM manager is a relatively recent one, but it is in great demand. The main role of such specialists is to promote the brand on social media (Facebook, Instagram, YouTube) and to shape the image and gain loyalty from the target audience.

Employers often face difficulties in recruiting SMM specialists, as the set of responsibilities depends on the type of business and goals set. Therefore, it is advisable to entrust the search for an SMM specialist to professional headhunters. The Global Staff agency team offers recruitment services in accordance with the specifics of the company and the tasks set. We find and conduct interviews for candidates from Kyiv, Lviv (in the office), and other settlements of Ukraine (online).

What are the responsibilities of an SMM specialist?

Social media manager:

• administers channels and creates new accounts and groups;
• creates a content plan for publications;
• conducts various campaigns (announcements of new products, advertising, contests, etc.)creates surveys to study the needs and interests of the target audience;
• creates and posts content on Facebook, YouTube, Instagram;
• interacts with subscribers;
• collects information of interest to users from the Internet and other sources;
• analyzes the moments of a surge of interest in the client's product and competitors;
• cooperates with administrators of useful communities, bloggers, opinion leaders;
• invites new people to groups, advertises the brand on its pages.

SMM managers post daily on various channels, monitor comments, respond to them, and analyze trends.

Main requirements for the SMM specialist position

A social media manager should:

• be able to think strategically;
• be polite, as they have to constantly communicate with clients and the target audience
• understand the niche;
• be creative, understand what information users want to see;
• write interesting and competently;
• be able to provide reports on the work done;
• understand the specifics of the tools used.

An additional advantage is the ability to work with photo and video editors. A desire for self-development, reading specialized literature, blogs, and studying foreign sources will be useful.

Don't know where to start with the selection of a candidate? Book a consultation with a Global Staff recruiter. Together we can find and select the perfect employee.